After receiving any kind of distinction or achievement, it's natural for a law firm to want to celebrate this accomplishment and tell current and prospective clients about the issue. Unfortunately however, too many self-serving blog posts exist on law firm websites that go beyond what is necessary.Read More
One of the most powerful marketing strategies for legal bloggers and law firms is using local news.
This is because it directly targets the geographic keywords about which your firm needs to rank for. Furthermore, it's covering relevant industry topics and showing that the law firm is knowledgeable about emerging issues in the field. Writing about local news is one of my favorite ways to cover legal SEO content writing.Read More
You may not have even been the one who discovered the duplicate content on your law firm's website, but you know the potential consequences. Duplicate content refers to pieces of content, either on your blog or your website that are directly copied and pasted from someone else's materials.
This is extremely detrimental to your law firm, because Google classifies duplicate content directly as plagiarism. You could have duplicate content on your website and not even be aware of it, but trust me, Google knows.
In addition to being flagged by the search engines, you also face problems associated with another website owning the original content. They may reach out to you with a cease and desist, and request that you take the information down.Read More
Every so often, I'll have a client ask whether or not I have contact information for someone who has worked with me in the past.
Although I have an extensive Upwork profile, filled with a great deal of positive feedback from my legal blog writing and content writing clients, this question might make sense in other industries such as with graphic designers and virtual assistants. But ghostwriters frequently can't give references.
In fact, it is very common that they are legally obligated to keep the names of their clients private.Read More
Back in the day, writing an extensive landing page with over 3,000 words to address the varying concerns of your prospective client was the way to go. In fact, these landing pages started popping up everywhere - you could very easily spot the big competitors in a specific geographic area, all competing with one another, having the same essential information on their landing pages.
The truth is that the internet is crowded these days and this has never been truer than for attorneys specifically. Wash and repeat landing pages that may have done the trick in the past aren't even worth your pay per click money.Read More
You definitely need a blog. You also need dynamic website content that draws in your ideal clients. However, you can't overlook one of the most important components of law firm marketing today, which is the all-powerful frequently asked questions page.Read More
Your website is an extension of your firm and your brand. For this reason, it is especially important to hire a legal content writer who has the expertise and dedication to take your law firm's content marketing to the next level.Read More
Understanding legal marketing in 2017 and 2018 is extremely important for any law firm that intends to make a splash, garner more clients, establish themselves as a thought leader and develop a continuous marketing arm of their firm.
Typically, the marketing that you engage in online for your law firm is tailored directly to your specific clientele. This can be an individual person, company or practice area that you wish to promote.Read More
If you are not consistently posting, and posting enough, you will not reap the rewards of a legal marketing strategy online. The right legal marketing strategy involves the creation and publication of unique, high-quality materials over a period of time. Posting once a week will probably not even get you the results that you desire.Read More
Using any type of marketing materials for your law firm based on the written word, such as a pamphlet, an e-book, a blog or updates shared on social media requires thinking about the style and tone of every piece that you send.
While the practice areas may be different, the underlying goal is the same; to present a tone that identifies with the reader at his or her time of need, while also sharing the professionalism and expertise offered by the law firm.Read More