Legal Copy Versus Legal SEO Content: What's the Difference?

Legal Copy Versus Legal SEO Content: What's the Difference?

So you're thinking about hiring a legal writer but you're not sure which direction you need to go or even what to title this job post.

You'll find legal researchers, writers, and other professional legal content strategists all over the internet but understanding which one should be hired for your firm is a matter of deciding your overall purpose.

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Isn’t It Too Competitive Online to Blog for My Law Firm?

Isn’t It Too Competitive Online to Blog for My Law Firm?

Every so often, I'll encounter an attorney who hasn’t thrown their hat into the ring for blogging services because they are concerned that it’s too competitive. The truth is that it certainly has become more competitive in recent years as more lawyers are recognizing the need for optimized on site content and regular updates in the form of a blog.

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What Is the Right Target Length for A Legal Blog Article?

What Is the Right Target Length for A Legal Blog Article?

Since I started working in search engine optimization for lawyers and law firms 7 years ago, things have shifted in the SEO marketplace. All tactics that once worked to rank a site quickly are no longer effective, since it can take a long time for a site to appear in regular search engine rankings.

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What Writing Skills Should a Legal Writer Have?

What Writing Skills Should a Legal Writer Have?

If you are contemplating hiring an experienced legal writer, the vetting process for selecting the right person is just as important as assigning topics, checking their work, and determining relevant titles.

Knowing the necessary skills that a legal writer should have will narrow down your search and make it much easier to determine when you've identified the right person.

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Should Your Legal Writer Be the One Picking Blog or Newsletter Titles?

Should Your Legal Writer Be the One Picking Blog or Newsletter Titles?

One of the most common questions presented by attorneys who are new to the concept of outsourcing their digital marketing, is whether or not the attorney, a digital marketing agency or the writer themselves should be selecting the blog or newsletter titles.

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What Does It Mean to Rank Your Legal Content in Search Engines?

What Does It Mean to Rank Your Legal Content in Search Engines?

Are you curious about growing your search engine ranking for your law firm? There's no doubt that you've probably done a little bit of research on your own, or might have even stumbled across this concept when an SEO company reached out to you and informed you about the opportunities available to you.

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Should You Hire a Law School Student to Write Your Firm's Blogs?

Should You Hire a Law School Student to Write Your Firm's Blogs?

Initially, it might seem like the easiest solution to outsource the writing of your law firm's blogs to a student in law school. After all, this student will have a natural interest in the law as well as experience learning the importance of case law being accurate when writing materials in the industry and the general understanding of the terms and key concepts within the law. However, before you hire a law school student to write your law firm's blogs and website content, be aware that there is another important component of online marketing that you should screen for when working with any legal copywriter.

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