If you have made the decision to outsource your content writing to someone else for your law firm, this is an important step that can remove pressure from you and ensure that the important task of content marketing is completed.
However, I have seen way too many attorneys in my five years of experience outsource to the wrong person and then kick themselves later because of a lack of legal accuracy.
No Legal Experience? Be Careful Hiring a Writer
A writer who does not have extensive experience in the legal field might not realize just how much of a problem it is to reference Texas laws or terminology in a blog for a lawyer in New Jersey.
Furthermore, laws are constantly shifting and changing. That is a huge part of the reason attorneys make a lot of money because they have to stay on top of their particular industry.
Watch Out for Changing Laws: Hire a Writer Who Follows the News
A writer who doesn’t do research to see that a DUI law recently changed to make ignition interlock devices mandatory, might misrepresent something in a blog post.
The writer might assume that that's a minor mistake, but the state bar might not and neither will the potential client who reaches out to you and accuses you later of not providing them with all of the facts. Your blog is an extension of your law firm and therefore it should be a top priority to maintain legal accuracy in everything you post on your website and on social media.
A writer who doesn’t understand these finer nuances of doing the appropriate research can cost you a lot of money and lead to problems that you did not expect. Lawyers who do not stay on top of hiring the right person to manage their law firm’s blog will come to regret it later.
Legal accuracy is not just something you should seek out in a legal freelance writer, it is something that you must have. Look for somebody who has some type of background in the law or has spent years working in the field of legal writing.
Such a person will be familiar with how to conduct appropriate research, where to find reliable resources and how to ensure that your legal blog presents accurate information and doesn’t raise concerns about misleading information on your web profile.