When crafting your legal content marketing plan, even if you are going to manage it in-house as opposed to hiring a legal SEO writer, it is strongly recommended that you have an arsenal of blog topics to pull from. This makes things easier for you as you plan ahead for your content marketing strategy and ensures that you have covered all kinds of different topics that could be engaging to your readers. Remember that posting legal content on a regular basis not only benefits you in terms of increasing engagement with your ideal clients as they read this information, but it also helps boost your search engine ranking.
This is one of the primary reasons why law firms hire me to assist them with their content marketing strategy. Many of them are interested in maintaining a top Google ranking or are striving to get to the first page of search results in a very competitive local market. One of the most effective ways to do this is to have a long-term search engine strategy that allows their content to be directly targeted to what the search engines are looking for and the people who are looking for that kind of information.
There are several different types of blog topics that you may consider writing about. Of course, you will have differentiators based on your practice area type and the kinds of cases that you hope to procure. However, there are several common types of blog posts that are relevant.
This is relevant for all different fields. An individual who practices bankruptcy law, for example, might share information about the growing number of credit card debt in the United States.
A personal injury lawyer might share their write up on a National Highway Traffic Safety Administration's study. This information provides excellent blog fodder and it is also extremely valuable for linking to these high-quality meaningful sites, such as .gov and .edu websites.
It is not always recommended that you directly mention your clients’ names or their case name or specific things about the case, but you can talk in general about the results you have been able to achieve for your clients, such as by saying that you recently received a multimillion dollar award for a patient who suffered a slip and fall injury.
This can be a great entry way into discussing common slip and fall injuries and writing a blog about how to prevent them and what to do if someone has already been injured in them. This also helps cement your credibility as it indicates the experience that you have in the field.
Common Questions Asked by Your Readers
No matter what kind of law you practice, there are many questions that frequently lead individuals to your website or to pick up a phone and contact an attorney. Without providing them every small level of detail written in state and federal laws and regulations, you can provide an excellent window of information to these potential clients by answering popular questions that they have. Some examples of great questions include:
- How long does it take to file bankruptcy?
- Should I talk to a police officer if I am pulled over in a car?
- What things you should avoid doing at the scene of the car accident?
- What mistakes do most people make with their estate planning?
As you can see, across various practice areas, you can delve into a broad range of topics that can help to answer pertinent questions for your ideal readers. These blog topics make it easy to keep the material on your blog fresh as well as relevant and it also gives valuable linking opportunities to establish your credibility and to send a signal to Google and other search engines that you know what you are talking about.