Putting together your blog and crafting a content marketing strategy should always include some consideration of the social media channels you'll use to share the materials that have been written. As a legal SEO writer, it’s often my job to not just craft the content, but to add in images and tag lines that make the blog interesting from a social media perspective.
Do We Need a Social Media Presence on Every Channel?
Thankfully, these days there are many different scheduling tools that can make your life easier than ever by giving you everything you need in one holistic location. There are many different types of social media platforms out there, but only a couple of them are actually relevant to the information you want to be sharing about your law firm.
That's because there is a very small chance that any of your clients are going to follow you on Snapchat and you're probably not comfortable on that platform, anyways. Your firm is much more likely to benefit from a targeted content marketing strategy focusing on the blogs first and using the social media channels to share that information.
The Top Platforms for Law Firms
Law firms can be extremely effective on platforms including:
These are the most relevant social media platforms for law firms today because their ideal clients may find them through that platform whereas it's unlikely that they will find you through Periscope or Pinterest or Instagram which are more video or image based. Sharing your content over these other platforms helps to establish you as a thought leader in the industry and by publishing regular content, the search engines are going to reward your site and see that it is a location worthy of a high search engine ranking. To make things simple, invest in a scheduling tool such as:
All of these can allow you to get the maximum traction out of the material that is being created for your law firm by scheduling it well in advance. You can also determine the most appropriate times of day to be posting on these various schedules so that again you reach a higher audience. A multi-pronged approach that allows the content to be created and then shared throughout various social media channels and then shared again several weeks later is the best way to receive maximum impact with the information you craft for your law firm.
Most law firms find that it’s important to have a presence on social, but that it doesn’t often make the best use of their own time. That’s why, increasingly, law firms are looking for ghostwriters and social media managers who can handle putting together these campaigns for them. The law firm gets the benefit of working with someone who understands best practices and the firm is able to push out quality content on a regular basis, increasing engagement and search engine rankings.