I can't tell you the number of times that a client has come to me and lamented that they hired a cheap content writer only to find out that the work was plagiarized, poorly written or simply unusable for their firm.
Don’t Save Money with Someone Inexperienced
It seems really tempting when you come across a person who is offering bottom dollar rates and certainly someone who is just getting their feet wet in the legal content writing world may be willing to accept lower rates because of their lack of experience. But the truth is there's no such thing as a free lunch — a legal content writer who provides you with extremely low rates is unlikely to give you the quality you are expecting.
Projecting a Professional Image with the Right Writer
As a law firm, you should be head and shoulders above other types of businesses who may be okay with a typo or two on their blog. Lawyers have a responsibility to provide legally accurate and properly written information on their website, blog, and social media.
Mistakes simply cannot be tolerated because your clients will hold you accountable for it and that's to say nothing of the state bar who might identify a legal inaccuracy on your website and notify you about it. No law firm should have to deal with these preventable and annoying situations. It is not worth investing in a content writer who cannot prove their worth.
How to Make the Most of a New Relationship with a Content Writer for Your Law Firm
A successful legal content writer should be started on a trial basis. One small project can tell you what you need to know. This includes the legal content writer's research experience, expertise, willingness to stick to deadlines, and overall working style. There’s a lot more that goes into hiring a legal content writer than simply ensuring that they have the writing skills.
You need to develop a positive and powerful working relationship with this person, making it all the more important to do a test project before working together on an ongoing basis. The right legal content writer will be easy to work with, provide you with clarity about their overall process and what you can expect as you work together and become someone you can turn to as a dependable and reliable writer.
Since your law firm's reputation is on the line, it is important to hire a legal content writer who has the expertise and dedication to take your law firm's content marketing to the next level.