Every piece that you publish or share on behalf of your law firm should include a call to action. What you select as the call to action in this content will depend on what you’re hoping to achieve and it may also include strategies suggested by your legal SEO content writer.
But at the end of the day, the call to action is one of the most important components of the content you publish. Your call to action may prompt someone to fill out a form, schedule a consultation, send an email, take a survey or some other type of activity. The call to action has to be compelling enough as a result of the content you publish for the person reading it to take that extra action.
Make Sure Your Content Matches the Call to Action
Even for a person to open your blog can be very difficult as many people are resistant to clickbait worthy titles and other issues often linked to content. For this reason, you must write content that is thought-provoking and well written to begin with.
This will signal to the search engines that you're an industry leader. It also gives your readers, who may be new to your site at the time they come across this one piece of content, one more reason to take the additional action of using your call to action. In order to succeed with a call to action, you need to generate a personal connection with the reader.
How to Capture Your Audience’s Attention in Calls to Action
You need to identify with the exact situation they are currently facing at the time they landed on your website. For someone who has recently been hurt in a vehicle accident, for example, you might highlight your firm's ability to provide personalized and free consultations to help figure out whether or not the case is truly in your best interests.
For someone who is experiencing the challenges of an insurance claim denial, you might empathize with their situation and suggest a couple of tips that will help them navigate the situation, asking them to email you if they need further assistance in getting additional communication from an insurance company. It's impossible to succeed with a call to action if you haven't given them a compelling reason to take action.
One other common place where law firms find themselves challenged with a call to action is in asking the reader to do too many things. Asking for one specific action at the conclusion of a blog or other piece of content is strongly recommended because, with multiple options, people will simply get overwhelmed.
Asking someone to visit your Facebook page, to participate in a chat, to call you or to send you an email is simply too much, increasing the chances that the prospective client will do none of these things. Use a simple and clear call to action, preferably one written by a legal SEO content writer.
Looking for help writing a compelling call to action? Contact us today to set up a consultation.