Referencing case outcomes could seem like an easy and simple solution to sharing your firm’s expertise. However, you must be careful when it comes to sharing outcomes of particular cases on your blog as this could easily come under some of the violations of your state bar or even be considered advertising.
Furthermore, there are certain client specific issues to evaluate when deciding whether or not to publish cases outcomes on your blog.
Someone in a criminal case, for example, might not feel comfortable with you sharing any of the details that could make them identifiable.
Although many attorneys are careful to protect the rights of those who have been accused or even those who have moved on from their criminal cases, it is important to make sure that any of the details that you share are as generic as possible and do not impede the necessary privacy that your client might wish to have.
The Benefits of Referencing Case Outcomes
When using your legal blog to share information about your law firm, social proof is one of the most powerful tools you could have to draw in prospective clients. Social proof can even include referencing case outcomes such as when you achieve a great result on behalf of a personal injury client or help someone accused of a crime to avoid jail.
In recent years, however, many state bars have cracked down on people who have used too specific info or made claims that could be interpreted in a different direction. For example, imagine a personal attorney who references a case outcome of recovering millions of dollars on behalf of an injured pedestrian. Even when the case specific information has been removed from the details published on the law firm's blog, depending on the language used in the blog itself, someone could argue that the attorney was promising outcomes.
Most people who are in the legal space already understand some of the challenges. Anyone who is reading your legal blog understand that any of the material you share there is not a promise that you would represent them or that you would be able to achieve specific case outcomes.
Having this in the back of your mind can help you to provide good ethical insight and editing ability when deciding to reference case outcomes on your blog. Although it can be a powerful tool to connect with your ideal audience to show how you are actually working in the field, be mindful of some of the issues that might emerge as you share your experience working as an attorney and what this has looked like for your clients.
Avoiding some of the minefields of accidentally having your work interpreted as promotional or making promises to end readers can be easily avoided with an extra editing eye or outsourcing some of your legal blog material to an experienced and knowledgeable legal SEO writer.