Putting together a newsletter is one great way for law firms to be able to effectively market all the services they have to offer and to show case the unique value proposition they bring to the table. Most people are visiting a law firm website because they have questions about a specific legal situation.
Why Freebies Can Help Convert Readers Into Clients
The more than you can effectively position your firm as the key group of people who can help to answer those primary concerns, the easier it will be for you to convert these prospective readers into paying clients. One excellent tool to build a following and to keep in touch with people who might not be ready to hire you now, but might choose to work with you in the future is to use an opt-in.
Understanding Opt Ins
An opt-in uses a free item, such as an e-book or a PDF about a particular legal issue. In exchange for providing an email address, the subscriber gets relevant content to help them better understand your firm and their unique legal situation. Freebies are used throughout the internet as ways to attract and entice people to give up their email address and this can be a valuable tool for you to grow your following and to continue to keep in touch with your readers over time.
Many people need multiple touch points from you before deciding to do business with you. This is one of the leading reasons to use a tool, such as an opt-in, so that you can regularly communicate your unique value proposition. After someone has heard from you numerous times and has been pleased with the quality of the initial communication coming from you, the easier it is to encourage them to take additional action.
What Works as an Opt In?
One of the most common challenges in creating a freebie or an opt-in e-book is coming up with a great title, deciding what to write about and crafting this into a compelling piece that is as visually appealing as it is informative. Working directly with a legal content writer can help you to overcome some of these challenges and to present a freebie to your intended audience as effectively as possible.