Legal Blogging Tips - Only One Call to Action Makes A Difference

Legal Blogging Tips - Only One Call to Action Makes A Difference

Every so often I have the opportunity to interact with a law firm client or a digital marketing agency that requires some assistance with content strategy as well as development of the actual content. I recently had the opportunity to work with a client who was struggling to make an impact with their emails.

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Creating FAQs: The Resource Page Your Law Firm is Missing

Creating FAQs: The Resource Page Your Law Firm is Missing

Have you typed into Google recently and noticed that much of the content produces short quick little blurbs as an attempt to answer your primary questions? This is because one of the directions that Google is going in is to give people quick but detailed responses since not every person will be looking for a long form blog post as an answer to their question.

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What Are the Top Reasons to Create Complementary Content on Your Law Firm Website?

What Are the Top Reasons to Create Complementary Content on Your Law Firm Website?

Have you ever done an analysis of some of the most popular materials on your website? This can be a great way to see what you're ranking for already and where you have the most opportunity to grow. When beginning to work with new law firms on their content strategy, I often take a look at how their site is already performing.

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How One Law Firm Lost Over 5k Views Per Month by Ending Their Blog Posting

How One Law Firm Lost Over 5k Views Per Month by Ending Their Blog Posting

Although I have a track record of working with many clients over a long period of time, occasionally, someone will end their services and decide to bring in an inhouse copywriter. One of my clients made that decision last summer to work with a local copywriter under the belief that this person would be able to come into their office on a weekly basis and discuss content strategy.

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Proper Positioning for Law Firm Content: How Much to Talk About You and Your Firm?

Proper Positioning for Law Firm Content: How Much to Talk About You and Your Firm?

Every so often I come across a law firm blog that focuses almost exclusively on news relevant to the firm. While it’s a good idea to share updates about outstanding case results or a new award received by someone in the practice, focusing too much on you and your firm makes it difficult for clients to feel a connection with you.

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How Much Should We Reference Case Outcomes on A Legal Blog?

How Much Should We Reference Case Outcomes on A Legal Blog?

Referencing case outcomes could seem like an easy and simple solution to sharing your firm’s expertise. However, you must be careful when it is sharing outcomes of particular cases on your blog as this could easily come under some of the violations of your state bar or even be considered advertising.

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How to Align Law Firm Blog Content With Your Target Audience

How to Align Law Firm Blog Content With Your Target Audience

Here's a helpful tip for law firms that are thinking about jumping into the online marketing world using content strategy and content creation. Too many attorneys try to take on the process of content creation on their own and, well, they write like attorneys, which means that they are not meeting the reader where the reader is at the time that the reader is landing on the website.

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What Constitutes Effective Legal Website Content?

What Constitutes Effective Legal Website Content?

Let’s talk about what constitutes effective website content for an attorney. There are different types of content that you might publish on your law firm's website. A landing page is more sales-oriented: we are trying to get the person to take some kind of direct action at the end of that page, like clicking on a chat box or booking a consultation with you.

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