Should You Hire a Law School Student to Write Your Firm's Blogs?

Should You Hire a Law School Student to Write Your Firm's Blogs?

Initially, it might seem like the easiest solution to outsource the writing of your law firm's blogs to a student in law school. After all, this student will have a natural interest in the law as well as experience learning the importance of case law being accurate when writing materials in the industry and the general understanding of the terms and key concepts within the law. However, before you hire a law school student to write your law firm's blogs and website content, be aware that there is another important component of online marketing that you should screen for when working with any legal copywriter.

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Just How Much Experience Does Your Legal Copywriter Need to Have?

Just How Much Experience Does Your Legal Copywriter Need to Have?

Legal, like medical, technical, software and a few other industries, makes it all the more important to retain a copywriter for outsourcing projects who has extensive experience in the field. Whereas other more generalized niches allow for some room to work with newbies or people who perhaps aren’t that familiar with the detailed aspects of content marketing for your business, the same is not true in legal.

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Paying Your Freelance Legal Writer: By Word or By Piece?

Paying Your Freelance Legal Writer: By Word or By Piece?

When choosing to outsource content writing to a legal freelance writer, you will need to think about the method that you will pay this person. This means that you must have in advance a signed contract with your freelance legal content writer that clarifies what he or she is responsible for and how they will be paid. 

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Infusing Your Law Firm's Content with Voice and Tone

Infusing Your Law Firm's Content with Voice and Tone

One of the leading reasons why law firms are hesitant to outsource their content development to a legal SEO writer is because they are concerned about the voice and tone of the firm coming across clearly. The voice and the tone of your firm will signal to a prospective reader the unique value proposition that you get to the table.

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My Legal Content Writer Can't Provide Any References. Is This a Problem?

My Legal Content Writer Can't Provide Any References. Is This a Problem?

Every so often, I'll have a client ask whether or not I have contact information for someone who has worked with me in the past.

Although I have an extensive Upwork profile, filled with a great deal of positive feedback from my legal blog writing and content writing clients, this question might make sense in other industries such as with graphic designers and virtual assistants. But ghostwriters frequently can't give references.

In fact, it is very common that they are legally obligated to keep the names of their clients private.

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Why Is Legal Content Writing So Unique?

Why Is Legal Content Writing So Unique?

When you are looking for the opportunity to hire an experienced legal writer, it makes a difference who you select and their background.

While this person does not necessarily need to have a JD and in fact, you may want someone who specifically does not have a JD, it is a good idea to carefully vet a freelance legal content writer because this type of writing is unique from many other styles.

Most people who are successful with different types of freelance writing will approach legal in a very different way. There are different rules associated with writing for a legal landscape.

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Why Legal Accuracy Matters for Blog Posts for Your Law Firm

Why Legal Accuracy Matters for Blog Posts for Your Law Firm

If you have made the decision to outsource your content writing to someone else for your law firm, this is an important step that can remove pressure from you and ensure that the important task of content marketing is completed.

However, I have seen way too many attorneys in my five years of experience outsource to the wrong person and then kick themselves later because of a lack of legal accuracy.

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