Smart attorneys recognize that their money is made working with and signing clients. That means that many other marketing efforts, while they might be enticing or seem right up your alley, are not the best use of your time.Read More
Have you recently hired someone to write copy or blog content for the purposes of search engine optimization for your law firm? Many of the most common breakdowns between clients and freelancers, who serve in this capacity, have to do with instructions.Read More
Initially, it might seem like the easiest solution to outsource the writing of your law firm's blogs to a student in law school. After all, this student will have a natural interest in the law as well as experience learning the importance of case law being accurate when writing materials in the industry and the general understanding of the terms and key concepts within the law. However, before you hire a law school student to write your law firm's blogs and website content, be aware that there is another important component of online marketing that you should screen for when working with any legal copywriter.Read More
Legal, like medical, technical, software and a few other industries, makes it all the more important to retain a copywriter for outsourcing projects who has extensive experience in the field. Whereas other more generalized niches allow for some room to work with newbies or people who perhaps aren’t that familiar with the detailed aspects of content marketing for your business, the same is not true in legal.Read More
When choosing to outsource content writing to a legal freelance writer, you will need to think about the method that you will pay this person. This means that you must have in advance a signed contract with your freelance legal content writer that clarifies what he or she is responsible for and how they will be paid.Read More
One of the leading reasons why law firms are hesitant to outsource their content development to a legal SEO writer is because they are concerned about the voice and tone of the firm coming across clearly. The voice and the tone of your firm will signal to a prospective reader the unique value proposition that you get to the table.Read More
Every so often, I'll have a client ask whether or not I have contact information for someone who has worked with me in the past.
Although I have an extensive Upwork profile, filled with a great deal of positive feedback from my legal blog writing and content writing clients, this question might make sense in other industries such as with graphic designers and virtual assistants. But ghostwriters frequently can't give references.
In fact, it is very common that they are legally obligated to keep the names of their clients private.Read More
Your website is an extension of your firm and your brand. For this reason, it is especially important to hire a legal content writer who has the expertise and dedication to take your law firm's content marketing to the next level.Read More
When you are looking for the opportunity to hire an experienced legal writer, it makes a difference who you select and their background.
While this person does not necessarily need to have a JD and in fact, you may want someone who specifically does not have a JD, it is a good idea to carefully vet a freelance legal content writer because this type of writing is unique from many other styles.
Most people who are successful with different types of freelance writing will approach legal in a very different way. There are different rules associated with writing for a legal landscape.Read More
If you have made the decision to outsource your content writing to someone else for your law firm, this is an important step that can remove pressure from you and ensure that the important task of content marketing is completed.
However, I have seen way too many attorneys in my five years of experience outsource to the wrong person and then kick themselves later because of a lack of legal accuracy.Read More