What Does It Mean to Rank Your Legal Content in Search Engines?

What Does It Mean to Rank Your Legal Content in Search Engines?

Are you curious about growing your search engine ranking for your law firm? There's no doubt that you've probably done a little bit of research on your own, or might have even stumbled across this concept when an SEO company reached out to you and informed you about the opportunities available to you.

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How to Handle Duplicate Content on Your Law Firm's Website

How to Handle Duplicate Content on Your Law Firm's Website

You may not have even been the one who discovered the duplicate content on your law firm's website, but you know the potential consequences. Duplicate content refers to pieces of content, either on your blog or your website that are directly copied and pasted from someone else's materials.

This is extremely detrimental to your law firm, because Google classifies duplicate content directly as plagiarism. You could have duplicate content on your website and not even be aware of it, but trust me, Google knows.

In addition to being flagged by the search engines, you also face problems associated with another website owning the original content. They may reach out to you with a cease and desist, and request that you take the information down.

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Is Legal Marketing Online Too Competitive These Days?

Is Legal Marketing Online Too Competitive These Days?

Understanding legal marketing in 2017 and 2018 is extremely important for any law firm that intends to make a splash, garner more clients, establish themselves as a thought leader and develop a continuous marketing arm of their firm.

Typically, the marketing that you engage in online for your law firm is tailored directly to your specific clientele. This can be an individual person, company or practice area that you wish to promote.

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These Are the Big SEO Mistakes Your Law Firm Should Avoid Making

These Are the Big SEO Mistakes Your Law Firm Should Avoid Making

A law firm website should always be visible to the search engines as well as to your ideal clients. Thinking about SEO any time that you add content to your site can go a long way towards helping you get the traction and traffic that you want. Any content posted on your site should be serving two purposes.

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How to Increase Your Law Firm's Client Base with Search Engine Optimization

How to Increase Your Law Firm's Client Base with Search Engine Optimization

Attorneys have to deal with serious competition online. Technical barriers associated with marketing and the changing moods of consumer shopping behavior; this only highlights the need to infuse search engine optimization planning into your business. As a law firm, it is extremely important that people be able to find you in their moment need.

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How to Avoid Law Firm SEO Scams

How to Avoid Law Firm SEO Scams

Unfortunately, there are plenty of companies out there today trying to take advantage of law firms by offering pricey SEO scams and encouraging the law firm to sign up immediately. Many of these SEO firms will tell you that it could take up to 6 months to see results.

While there's some general truth in what they're saying and that it can take several months of consistent strategy to begin to have everything tweaked perfectly in order to see results, if someone's telling you that you need to wait 6 months or longer before seeing any leads rolling into your business, run away.

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