Let’s talk about what constitutes effective website content for an attorney. There are different types of content that you might publish on your law firm's website. A landing page is more sales-oriented: we are trying to get the person to take some kind of direct action at the end of that page, like clicking on a chat box or booking a consultation with you.Read More
So you're thinking about hiring a legal writer but you're not sure which direction you need to go or even what to title this job post.
You'll find legal researchers, writers, and other professional legal content strategists all over the internet but understanding which one should be hired for your firm is a matter of deciding your overall purpose.Read More
Every so often, I'll encounter an attorney who hasn’t thrown their hat into the ring for blogging services because they are concerned that it’s too competitive. The truth is that it certainly has become more competitive in recent years as more lawyers are recognizing the need for optimized on site content and regular updates in the form of a blog.Read More
Since I started working in search engine optimization for lawyers and law firms 7 years ago, things have shifted in the SEO marketplace. All tactics that once worked to rank a site quickly are no longer effective, since it can take a long time for a site to appear in regular search engine rankings.Read More
Are you curious about growing your search engine ranking for your law firm? There's no doubt that you've probably done a little bit of research on your own, or might have even stumbled across this concept when an SEO company reached out to you and informed you about the opportunities available to you.Read More
You may not have even been the one who discovered the duplicate content on your law firm's website, but you know the potential consequences. Duplicate content refers to pieces of content, either on your blog or your website that are directly copied and pasted from someone else's materials.
This is extremely detrimental to your law firm, because Google classifies duplicate content directly as plagiarism. You could have duplicate content on your website and not even be aware of it, but trust me, Google knows.
In addition to being flagged by the search engines, you also face problems associated with another website owning the original content. They may reach out to you with a cease and desist, and request that you take the information down.Read More
Understanding legal marketing in 2017 and 2018 is extremely important for any law firm that intends to make a splash, garner more clients, establish themselves as a thought leader and develop a continuous marketing arm of their firm.
Typically, the marketing that you engage in online for your law firm is tailored directly to your specific clientele. This can be an individual person, company or practice area that you wish to promote.Read More
A law firm website should always be visible to the search engines as well as to your ideal clients. Thinking about SEO any time that you add content to your site can go a long way towards helping you get the traction and traffic that you want. Any content posted on your site should be serving two purposes.Read More
Attorneys have to deal with serious competition online. Technical barriers associated with marketing and the changing moods of consumer shopping behavior; this only highlights the need to infuse search engine optimization planning into your business. As a law firm, it is extremely important that people be able to find you in their moment need.Read More