Most attorneys recognize that they could benefit from a content marketing strategy, but there's a good chance you might not even know where to start. If that's you, you're not alone. Despite the fact that content marketing has revolutionized the legal industry in recent years, there are plenty of law firms that don't have any content marketing strategy or their content marketing strategy is referring to a handful of blogs thrown up at one point in time and then ignored for the following weeks and months.Read More
Every piece that you publish or share on behalf of your law firm should include a call to action. What you select as the call to action in this content will depend on what you’re hoping to achieve and it may also include strategies suggested by your legal SEO content writer.
When choosing to outsource content writing to a legal freelance writer, you will need to think about the method that you will pay this person. This means that you must have in advance a signed contract with your freelance legal content writer that clarifies what he or she is responsible for and how they will be paid.Read More
One of the leading reasons why law firms are hesitant to outsource their content development to a legal SEO writer is because they are concerned about the voice and tone of the firm coming across clearly. The voice and the tone of your firm will signal to a prospective reader the unique value proposition that you get to the table.Read More
Most of the common reasons that a law firm even thinks about putting together legal content is because they want their website to rank in Google and other search engines. This is a worthwhile goal and in fact, one of the reasons I'm still in business as a legal content writer today. However, you want to also consider the extra step of getting your law firm's content to be shareworthy.Read More
You need to keep in mind that your 'About' page for your law firm telegraphs a lot about you to prospective clients. It also signals the search engines regarding the keywords you use in combination with all of the various firm background and references you include. A solid 'About' page for a law firm needs to include multiple different components. Read on to find out more.Read More
After receiving any kind of distinction or achievement, it's natural for a law firm to want to celebrate this accomplishment and tell current and prospective clients about the issue. Unfortunately however, too many self-serving blog posts exist on law firm websites that go beyond what is necessary.Read More
One of the most powerful marketing strategies for legal bloggers and law firms is using local news.
This is because it directly targets the geographic keywords about which your firm needs to rank for. Furthermore, it's covering relevant industry topics and showing that the law firm is knowledgeable about emerging issues in the field. Writing about local news is one of my favorite ways to cover legal SEO content writing.Read More
You may not have even been the one who discovered the duplicate content on your law firm's website, but you know the potential consequences. Duplicate content refers to pieces of content, either on your blog or your website that are directly copied and pasted from someone else's materials.
This is extremely detrimental to your law firm, because Google classifies duplicate content directly as plagiarism. You could have duplicate content on your website and not even be aware of it, but trust me, Google knows.
In addition to being flagged by the search engines, you also face problems associated with another website owning the original content. They may reach out to you with a cease and desist, and request that you take the information down.Read More