Let’s talk about what constitutes effective website content for an attorney. There are different types of content that you might publish on your law firm's website. A landing page is more sales-oriented: we are trying to get the person to take some kind of direct action at the end of that page, like clicking on a chat box or booking a consultation with you.Read More
Every so often I have a legal client come to me and tell me about an epic disaster that a previous content writer caused either unintentionally or knowingly. The law is filled with plenty of potential pitfalls when it comes to ethics and that definitely holds true on your blog as well.Read More
Even if you have never written email copy before on your own and are thinking about outsourcing it to a professional freelancer, it’s important to understand the basic tenets of email copywriting. It’s been said that all the money is in the list, and by that expert marketers mean your email list.Read More
So you're thinking about hiring a legal writer but you're not sure which direction you need to go or even what to title this job post.
You'll find legal researchers, writers, and other professional legal content strategists all over the internet but understanding which one should be hired for your firm is a matter of deciding your overall purpose.Read More
Initially, it might seem like the easiest solution to outsource the writing of your law firm's blogs to a student in law school. After all, this student will have a natural interest in the law as well as experience learning the importance of case law being accurate when writing materials in the industry and the general understanding of the terms and key concepts within the law. However, before you hire a law school student to write your law firm's blogs and website content, be aware that there is another important component of online marketing that you should screen for when working with any legal copywriter.Read More
So you already know your competition may have a leg up on you because they have been investing in the benefits of having a law firm blog for months or even years. Establishing a blog is not just a great way to reach your ideal audience, but it also sends a signal to Google about the kinds of services you offer directly to clients, meaning that people searching for you in your local area have a much higher chance of connecting with you based on how Google matches your website with their search query. But launching a law firm blog shouldn’t be done just for the sake of launching a blog to begin with.Read More
I once had a prospective client who complained that the traction they got on their social media channels, like Facebook, was extremely low. The engagement they had from people who were reading their law firm blog coming from Facebook, or even interacting on individual Facebook posts, was exceptionally low.Read More
Most attorneys recognize that they could benefit from a content marketing strategy, but there's a good chance you might not even know where to start. If that's you, you're not alone. Despite the fact that content marketing has revolutionized the legal industry in recent years, there are plenty of law firms that don't have any content marketing strategy or their content marketing strategy is referring to a handful of blogs thrown up at one point in time and then ignored for the following weeks and months.Read More
Every piece that you publish or share on behalf of your law firm should include a call to action. What you select as the call to action in this content will depend on what you’re hoping to achieve and it may also include strategies suggested by your legal SEO content writer.