What Is the Right Target Length for A Legal Blog Article?

What Is the Right Target Length for A Legal Blog Article?

Since I started working in search engine optimization for lawyers and law firms 7 years ago, things have shifted in the SEO marketplace. All tactics that once worked to rank a site quickly are no longer effective, since it can take a long time for a site to appear in regular search engine rankings.

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How to Get Started with a Content Marketing Strategy for Your Law Firm

How to Get Started with a Content Marketing Strategy for Your Law Firm

Most attorneys recognize that they could benefit from a content marketing strategy, but there's a good chance you might not even know where to start. If that's you, you're not alone. Despite the fact that content marketing has revolutionized the legal industry in recent years, there are plenty of law firms that don't have any content marketing strategy or their content marketing strategy is referring to a handful of blogs thrown up at one point in time and then ignored for the following weeks and months.

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Using Calls to Action the Right Way for Your Law Firm Content and Blogs

Using Calls to Action the Right Way for Your Law Firm Content and Blogs

Every piece that you publish or share on behalf of your law firm should include a call to action. What you select as the call to action in this content will depend on what you’re hoping to achieve and it may also include strategies suggested by your legal SEO content writer.

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The Length of Content Matters for Legal Content Marketing Purposes

The Length of Content Matters for Legal Content Marketing Purposes

Establishing a blog or a regular newsfeed update for your law firm is a worthwhile endeavor if you intend to be consistent and post high-quality materials often.

However, one common question I get from legal SEO blogging clients is whether or not the length of the blog makes a difference.

The truth is that it depends on how competitive your market is and how often you intend to be posting.

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