Every so often I have a legal client come to me and tell me about an epic disaster that a previous content writer caused either unintentionally or knowingly. The law is filled with plenty of potential pitfalls when it comes to ethics and that definitely holds true on your blog as well.Read More
Even if you have never written email copy before on your own and are thinking about outsourcing it to a professional freelancer, it’s important to understand the basic tenets of email copywriting. It’s been said that all the money is in the list, and by that expert marketers mean your email list.Read More
Since I started working in search engine optimization for lawyers and law firms 7 years ago, things have shifted in the SEO marketplace. All tactics that once worked to rank a site quickly are no longer effective, since it can take a long time for a site to appear in regular search engine rankings.Read More
Most attorneys recognize that they could benefit from a content marketing strategy, but there's a good chance you might not even know where to start. If that's you, you're not alone. Despite the fact that content marketing has revolutionized the legal industry in recent years, there are plenty of law firms that don't have any content marketing strategy or their content marketing strategy is referring to a handful of blogs thrown up at one point in time and then ignored for the following weeks and months.Read More
Every piece that you publish or share on behalf of your law firm should include a call to action. What you select as the call to action in this content will depend on what you’re hoping to achieve and it may also include strategies suggested by your legal SEO content writer.
Establishing a blog or a regular newsfeed update for your law firm is a worthwhile endeavor if you intend to be consistent and post high-quality materials often.
However, one common question I get from legal SEO blogging clients is whether or not the length of the blog makes a difference.
The truth is that it depends on how competitive your market is and how often you intend to be posting.Read More