Smart attorneys recognize that their money is made working with and signing clients. That means that many other marketing efforts, while they might be enticing or seem right up your alley, are not the best use of your time.Read More
Legal, like medical, technical, software and a few other industries, makes it all the more important to retain a copywriter for outsourcing projects who has extensive experience in the field. Whereas other more generalized niches allow for some room to work with newbies or people who perhaps aren’t that familiar with the detailed aspects of content marketing for your business, the same is not true in legal.Read More
When choosing to outsource content writing to a legal freelance writer, you will need to think about the method that you will pay this person. This means that you must have in advance a signed contract with your freelance legal content writer that clarifies what he or she is responsible for and how they will be paid.Read More
Every so often, I'll have a client ask whether or not I have contact information for someone who has worked with me in the past.
Although I have an extensive Upwork profile, filled with a great deal of positive feedback from my legal blog writing and content writing clients, this question might make sense in other industries such as with graphic designers and virtual assistants. But ghostwriters frequently can't give references.
In fact, it is very common that they are legally obligated to keep the names of their clients private.Read More
Your website is an extension of your firm and your brand. For this reason, it is especially important to hire a legal content writer who has the expertise and dedication to take your law firm's content marketing to the next level.Read More
When you are looking for the opportunity to hire an experienced legal writer, it makes a difference who you select and their background.
While this person does not necessarily need to have a JD and in fact, you may want someone who specifically does not have a JD, it is a good idea to carefully vet a freelance legal content writer because this type of writing is unique from many other styles.
Most people who are successful with different types of freelance writing will approach legal in a very different way. There are different rules associated with writing for a legal landscape.Read More
Most law firms around the country are already aware of the numerous benefits afforded by content marketing. Some may have not even started the process, some may have blogged but it's been six months since you updated it, and there's a lot of questions that come out regarding content marketing and why it's so important for law firms.Read More
If you've finally made the decision to hire a freelance writer to carry out some or all of your content marketing strategy, this is a wise decision that can allow you to stay in control of your time and your work day while also knowing that a true professional is working on your projects. However, deciding how to vet a freelance writer is just as important as making the decision to outsource, to begin with.If you don't evaluate the potential freelance writer carefully and set the relationship off on the right foot, you might find yourself asking for revisions or getting frustrated halfway through the projectRead More