What Constitutes Effective Legal Website Content?

What Constitutes Effective Legal Website Content?

Let’s talk about what constitutes effective website content for an attorney. There are different types of content that you might publish on your law firm's website. A landing page is more sales-oriented: we are trying to get the person to take some kind of direct action at the end of that page, like clicking on a chat box or booking a consultation with you.

Read More

What Writing Skills Should a Legal Writer Have?

What Writing Skills Should a Legal Writer Have?

If you are contemplating hiring an experienced legal writer, the vetting process for selecting the right person is just as important as assigning topics, checking their work, and determining relevant titles.

Knowing the necessary skills that a legal writer should have will narrow down your search and make it much easier to determine when you've identified the right person.

Read More

Should Your Legal Writer Be the One Picking Blog or Newsletter Titles?

Should Your Legal Writer Be the One Picking Blog or Newsletter Titles?

One of the most common questions presented by attorneys who are new to the concept of outsourcing their digital marketing, is whether or not the attorney, a digital marketing agency or the writer themselves should be selecting the blog or newsletter titles.

Read More

What Does It Mean to Rank Your Legal Content in Search Engines?

What Does It Mean to Rank Your Legal Content in Search Engines?

Are you curious about growing your search engine ranking for your law firm? There's no doubt that you've probably done a little bit of research on your own, or might have even stumbled across this concept when an SEO company reached out to you and informed you about the opportunities available to you.

Read More

Just How Much Experience Does Your Legal Copywriter Need to Have?

Just How Much Experience Does Your Legal Copywriter Need to Have?

Legal, like medical, technical, software and a few other industries, makes it all the more important to retain a copywriter for outsourcing projects who has extensive experience in the field. Whereas other more generalized niches allow for some room to work with newbies or people who perhaps aren’t that familiar with the detailed aspects of content marketing for your business, the same is not true in legal.

Read More

Launching A Law Firm Blog: How to Do It the Right Way

Launching A Law Firm Blog: How to Do It the Right Way

So you already know your competition may have a leg up on you because they have been investing in the benefits of having a law firm blog for months or even years. Establishing a blog is not just a great way to reach your ideal audience, but it also sends a signal to Google about the kinds of services you offer directly to clients, meaning that people searching for you in your local area have a much higher chance of connecting with you based on how Google matches your website with their search query. But launching a law firm blog shouldn’t be done just for the sake of launching a blog to begin with.

Read More

How to Get Started with a Content Marketing Strategy for Your Law Firm

How to Get Started with a Content Marketing Strategy for Your Law Firm

Most attorneys recognize that they could benefit from a content marketing strategy, but there's a good chance you might not even know where to start. If that's you, you're not alone. Despite the fact that content marketing has revolutionized the legal industry in recent years, there are plenty of law firms that don't have any content marketing strategy or their content marketing strategy is referring to a handful of blogs thrown up at one point in time and then ignored for the following weeks and months.

Read More