Using Links Within Your Law Firm's Blog Posts: Reasons Why

Using Links Within Your Law Firm's Blog Posts: Reasons Why

Writing a piece of content for your law firm's website requires a lot of forethought and, hopefully, careful planning and consideration with the assistance of a content strategist. As a legal copywriter, I spend a lot of time thinking about choosing the titles for the blogs I write for my clients, as well as drafting these and including all the most important elements for connecting with the end reader and showcasing the firm's level of experience and expertise.

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How Much Is Too Much with Keywords in Legal Content?

How Much Is Too Much with Keywords in Legal Content?

There is no doubt that keywords are one of the most driving and important factors in developing a law firm content marketing strategy, but so many attorneys are using outdated and spammy methods that could actually get their website in trouble on Google. The thing is that for many years, people used unethical SEO tactics to list as many keywords as possible inside different websites.

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What Is the Right Target Length for A Legal Blog Article?

What Is the Right Target Length for A Legal Blog Article?

Since I started working in search engine optimization for lawyers and law firms 7 years ago, things have shifted in the SEO marketplace. All tactics that once worked to rank a site quickly are no longer effective, since it can take a long time for a site to appear in regular search engine rankings.

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What Does It Mean to Rank Your Legal Content in Search Engines?

What Does It Mean to Rank Your Legal Content in Search Engines?

Are you curious about growing your search engine ranking for your law firm? There's no doubt that you've probably done a little bit of research on your own, or might have even stumbled across this concept when an SEO company reached out to you and informed you about the opportunities available to you.

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