Legal, like medical, technical, software and a few other industries, makes it all the more important to retain a copywriter for outsourcing projects who has extensive experience in the field. Whereas other more generalized niches allow for some room to work with newbies or people who perhaps aren’t that familiar with the detailed aspects of content marketing for your business, the same is not true in legal.Read More
Every so often, while clicking through a law firm’s website to review their user journey and establish their content posting schedule, I’ll find a spelling mistake.
The truth is everyone makes mistakes - writers included. Good writers and editors, however, do everything they can to limit these and how well they do makes a big difference. Law firms must present a professional image to the public at all times. It’s often a high bar to meet, both in terms of your state bar association, but also from the perspective of potential clients who find you online.Read More