Writing a piece of content for your law firm's website requires a lot of forethought and, hopefully, careful planning and consideration with the assistance of a content strategist. As a legal copywriter, I spend a lot of time thinking about choosing the titles for the blogs I write for my clients, as well as drafting these and including all the most important elements for connecting with the end reader and showcasing the firm's level of experience and expertise.Read More
Here's a little tip for law firms out there. If you have amazing content posted on your site but the title of the blog isn't drawing in prospective readers, you're missing out on an amazing opportunity. If that’s the case, you are probably seeing this in your Google Analytics or hearing about it from your SEO team, referred to as a bounce rate.Read More
Let’s talk about what constitutes effective website content for an attorney. There are different types of content that you might publish on your law firm's website. A landing page is more sales-oriented: we are trying to get the person to take some kind of direct action at the end of that page, like clicking on a chat box or booking a consultation with you.Read More
So you're thinking about hiring a legal writer but you're not sure which direction you need to go or even what to title this job post.
You'll find legal researchers, writers, and other professional legal content strategists all over the internet but understanding which one should be hired for your firm is a matter of deciding your overall purpose.Read More