How Much Is Too Much with Keywords in Legal Content?

How Much Is Too Much with Keywords in Legal Content?

There is no doubt that keywords are one of the most driving and important factors in developing a law firm content marketing strategy, but so many attorneys are using outdated and spammy methods that could actually get their website in trouble on Google. The thing is that for many years, people used unethical SEO tactics to list as many keywords as possible inside different websites.

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How to Improve Your Law Firm Bounce Rate with Better Titles

How to Improve Your Law Firm Bounce Rate with Better Titles

Here's a little tip for law firms out there. If you have amazing content posted on your site but the title of the blog isn't drawing in prospective readers, you're missing out on an amazing opportunity. If that’s the case, you are probably seeing this in your Google Analytics or hearing about it from your SEO team, referred to as a bounce rate.

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What Is the Right Target Length for A Legal Blog Article?

What Is the Right Target Length for A Legal Blog Article?

Since I started working in search engine optimization for lawyers and law firms 7 years ago, things have shifted in the SEO marketplace. All tactics that once worked to rank a site quickly are no longer effective, since it can take a long time for a site to appear in regular search engine rankings.

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Launching A Law Firm Blog: How to Do It the Right Way

Launching A Law Firm Blog: How to Do It the Right Way

So you already know your competition may have a leg up on you because they have been investing in the benefits of having a law firm blog for months or even years. Establishing a blog is not just a great way to reach your ideal audience, but it also sends a signal to Google about the kinds of services you offer directly to clients, meaning that people searching for you in your local area have a much higher chance of connecting with you based on how Google matches your website with their search query. But launching a law firm blog shouldn’t be done just for the sake of launching a blog to begin with.

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