Legal Blogging Tips - Only One Call to Action Makes A Difference

Legal Blogging Tips - Only One Call to Action Makes A Difference

Every so often I have the opportunity to interact with a law firm client or a digital marketing agency that requires some assistance with content strategy as well as development of the actual content. I recently had the opportunity to work with a client who was struggling to make an impact with their emails.

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What’s an Outbound Link Penalty and Why Should A Law Firm Care?

What’s an Outbound Link Penalty and Why Should A Law Firm Care?

Many years ago, companies popped up seemingly left and right offering linking strategies and targeting many businesses, taking their first dip into competing in the online space for search engine rankings. Law firms became primary targets for these link for things like linking parties and those offering link building strategies because of their desire and need to compete in the specific geographic market and with highly competitive keywords.

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How One Law Firm Lost Over 5k Views Per Month by Ending Their Blog Posting

How One Law Firm Lost Over 5k Views Per Month by Ending Their Blog Posting

Although I have a track record of working with many clients over a long period of time, occasionally, someone will end their services and decide to bring in an inhouse copywriter. One of my clients made that decision last summer to work with a local copywriter under the belief that this person would be able to come into their office on a weekly basis and discuss content strategy.

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How Much Should We Reference Case Outcomes on A Legal Blog?

How Much Should We Reference Case Outcomes on A Legal Blog?

Referencing case outcomes could seem like an easy and simple solution to sharing your firm’s expertise. However, you must be careful when it is sharing outcomes of particular cases on your blog as this could easily come under some of the violations of your state bar or even be considered advertising.

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How to Align Law Firm Blog Content With Your Target Audience

How to Align Law Firm Blog Content With Your Target Audience

Here's a helpful tip for law firms that are thinking about jumping into the online marketing world using content strategy and content creation. Too many attorneys try to take on the process of content creation on their own and, well, they write like attorneys, which means that they are not meeting the reader where the reader is at the time that the reader is landing on the website.

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How to Improve Your Law Firm Bounce Rate with Better Titles

How to Improve Your Law Firm Bounce Rate with Better Titles

Here's a little tip for law firms out there. If you have amazing content posted on your site but the title of the blog isn't drawing in prospective readers, you're missing out on an amazing opportunity. If that’s the case, you are probably seeing this in your Google Analytics or hearing about it from your SEO team, referred to as a bounce rate.

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What Constitutes Effective Legal Website Content?

What Constitutes Effective Legal Website Content?

Let’s talk about what constitutes effective website content for an attorney. There are different types of content that you might publish on your law firm's website. A landing page is more sales-oriented: we are trying to get the person to take some kind of direct action at the end of that page, like clicking on a chat box or booking a consultation with you.

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Isn’t It Too Competitive Online to Blog for My Law Firm?

Isn’t It Too Competitive Online to Blog for My Law Firm?

Every so often, I'll encounter an attorney who hasn’t thrown their hat into the ring for blogging services because they are concerned that it’s too competitive. The truth is that it certainly has become more competitive in recent years as more lawyers are recognizing the need for optimized on site content and regular updates in the form of a blog.

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