What Constitutes Effective Legal Website Content?

What Constitutes Effective Legal Website Content?

Let’s talk about what constitutes effective website content for an attorney. There are different types of content that you might publish on your law firm's website. A landing page is more sales-oriented: we are trying to get the person to take some kind of direct action at the end of that page, like clicking on a chat box or booking a consultation with you.

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Isn’t It Too Competitive Online to Blog for My Law Firm?

Isn’t It Too Competitive Online to Blog for My Law Firm?

Every so often, I'll encounter an attorney who hasn’t thrown their hat into the ring for blogging services because they are concerned that it’s too competitive. The truth is that it certainly has become more competitive in recent years as more lawyers are recognizing the need for optimized on site content and regular updates in the form of a blog.

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Should Your Legal Writer Be the One Picking Blog or Newsletter Titles?

Should Your Legal Writer Be the One Picking Blog or Newsletter Titles?

One of the most common questions presented by attorneys who are new to the concept of outsourcing their digital marketing, is whether or not the attorney, a digital marketing agency or the writer themselves should be selecting the blog or newsletter titles.

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