Legal Blogging Tips - Only One Call to Action Makes A Difference

Legal Blogging Tips - Only One Call to Action Makes A Difference

Every so often I have the opportunity to interact with a law firm client or a digital marketing agency that requires some assistance with content strategy as well as development of the actual content. I recently had the opportunity to work with a client who was struggling to make an impact with their emails.

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What’s an Outbound Link Penalty and Why Should A Law Firm Care?

What’s an Outbound Link Penalty and Why Should A Law Firm Care?

Many years ago, companies popped up seemingly left and right offering linking strategies and targeting many businesses, taking their first dip into competing in the online space for search engine rankings. Law firms became primary targets for these link for things like linking parties and those offering link building strategies because of their desire and need to compete in the specific geographic market and with highly competitive keywords.

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How One Law Firm Lost Over 5k Views Per Month by Ending Their Blog Posting

How One Law Firm Lost Over 5k Views Per Month by Ending Their Blog Posting

Although I have a track record of working with many clients over a long period of time, occasionally, someone will end their services and decide to bring in an inhouse copywriter. One of my clients made that decision last summer to work with a local copywriter under the belief that this person would be able to come into their office on a weekly basis and discuss content strategy.

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How Much Should We Reference Case Outcomes on A Legal Blog?

How Much Should We Reference Case Outcomes on A Legal Blog?

Referencing case outcomes could seem like an easy and simple solution to sharing your firm’s expertise. However, you must be careful when it is sharing outcomes of particular cases on your blog as this could easily come under some of the violations of your state bar or even be considered advertising.

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