Although I have a track record of working with many clients over a long period of time, occasionally, someone will end their services and decide to bring in an inhouse copywriter. One of my clients made that decision last summer to work with a local copywriter under the belief that this person would be able to come into their office on a weekly basis and discuss content strategy.Read More
Every so often I come across a law firm blog that focuses almost exclusively on news relevant to the firm. While it’s a good idea to share updates about outstanding case results or a new award received by someone in the practice, focusing too much on you and your firm makes it difficult for clients to feel a connection with you.Read More
Referencing case outcomes could seem like an easy and simple solution to sharing your firm’s expertise. However, you must be careful when it is sharing outcomes of particular cases on your blog as this could easily come under some of the violations of your state bar or even be considered advertising.Read More
There is no doubt that keywords are one of the most driving and important factors in developing a law firm content marketing strategy, but so many attorneys are using outdated and spammy methods that could actually get their website in trouble on Google. The thing is that for many years, people used unethical SEO tactics to list as many keywords as possible inside different websites.Read More
Here's a helpful tip for law firms that are thinking about jumping into the online marketing world using content strategy and content creation. Too many attorneys try to take on the process of content creation on their own and, well, they write like attorneys, which means that they are not meeting the reader where the reader is at the time that the reader is landing on the website.Read More
Let’s talk about what constitutes effective website content for an attorney. There are different types of content that you might publish on your law firm's website. A landing page is more sales-oriented: we are trying to get the person to take some kind of direct action at the end of that page, like clicking on a chat box or booking a consultation with you.Read More
So you're thinking about hiring a legal writer but you're not sure which direction you need to go or even what to title this job post.
You'll find legal researchers, writers, and other professional legal content strategists all over the internet but understanding which one should be hired for your firm is a matter of deciding your overall purpose.Read More