Although I have a track record of working with many clients over a long period of time, occasionally, someone will end their services and decide to bring in an inhouse copywriter. One of my clients made that decision last summer to work with a local copywriter under the belief that this person would be able to come into their office on a weekly basis and discuss content strategy.Read More
If you are contemplating hiring an experienced legal writer, the vetting process for selecting the right person is just as important as assigning topics, checking their work, and determining relevant titles.
Knowing the necessary skills that a legal writer should have will narrow down your search and make it much easier to determine when you've identified the right person.Read More
One of the most common questions presented by attorneys who are new to the concept of outsourcing their digital marketing, is whether or not the attorney, a digital marketing agency or the writer themselves should be selecting the blog or newsletter titles.Read More
Have you recently hired someone to write copy or blog content for the purposes of search engine optimization for your law firm? Many of the most common breakdowns between clients and freelancers, who serve in this capacity, have to do with instructions.Read More
Initially, it might seem like the easiest solution to outsource the writing of your law firm's blogs to a student in law school. After all, this student will have a natural interest in the law as well as experience learning the importance of case law being accurate when writing materials in the industry and the general understanding of the terms and key concepts within the law. However, before you hire a law school student to write your law firm's blogs and website content, be aware that there is another important component of online marketing that you should screen for when working with any legal copywriter.Read More
Legal, like medical, technical, software and a few other industries, makes it all the more important to retain a copywriter for outsourcing projects who has extensive experience in the field. Whereas other more generalized niches allow for some room to work with newbies or people who perhaps aren’t that familiar with the detailed aspects of content marketing for your business, the same is not true in legal.Read More