I've worked with hundreds of law firms and the digital marketing agencies who serve them all over the United States and even in Canada and the United Kingdom. Today I want to talk about why second person language in a law firm blogs and website pages tends to work really well.Read More
Most of the common reasons that a law firm even thinks about putting together legal content is because they want their website to rank in Google and other search engines. This is a worthwhile goal and in fact, one of the reasons I'm still in business as a legal content writer today. However, you want to also consider the extra step of getting your law firm's content to be shareworthy.Read More
You need to keep in mind that your 'About' page for your law firm telegraphs a lot about you to prospective clients. It also signals the search engines regarding the keywords you use in combination with all of the various firm background and references you include. A solid 'About' page for a law firm needs to include multiple different components. Read on to find out more.Read More
You definitely need a blog. You also need dynamic website content that draws in your ideal clients. However, you can't overlook one of the most important components of law firm marketing today, which is the all-powerful frequently asked questions page.Read More
Understanding legal marketing in 2017 and 2018 is extremely important for any law firm that intends to make a splash, garner more clients, establish themselves as a thought leader and develop a continuous marketing arm of their firm.
Typically, the marketing that you engage in online for your law firm is tailored directly to your specific clientele. This can be an individual person, company or practice area that you wish to promote.Read More