Creating FAQs: The Resource Page Your Law Firm is Missing

Creating FAQs: The Resource Page Your Law Firm is Missing

Have you typed into Google recently and noticed that much of the content produces short quick little blurbs as an attempt to answer your primary questions? This is because one of the directions that Google is going in is to give people quick but detailed responses since not every person will be looking for a long form blog post as an answer to their question.

Read More

What Are the Top Reasons to Create Complementary Content on Your Law Firm Website?

What Are the Top Reasons to Create Complementary Content on Your Law Firm Website?

Have you ever done an analysis of some of the most popular materials on your website? This can be a great way to see what you're ranking for already and where you have the most opportunity to grow. When beginning to work with new law firms on their content strategy, I often take a look at how their site is already performing.

Read More

How to Make Your Law Firm's Content Shareworthy

How to Make Your Law Firm's Content Shareworthy

Most of the common reasons that a law firm even thinks about putting together legal content is because they want their website to rank in Google and other search engines. This is a worthwhile goal and in fact, one of the reasons I'm still in business as a legal content writer today. However, you want to also consider the extra step of getting your law firm's content to be shareworthy.

Read More

About Pages That Work for Law Firms: What to Include

About Pages That Work for Law Firms: What to Include

You need to keep in mind that your 'About' page for your law firm telegraphs a lot about you to prospective clients. It also signals the search engines regarding the keywords you use in combination with all of the various firm background and references you include. A solid 'About' page for a law firm needs to include multiple different components. Read on to find out more. 

Read More

Is Legal Marketing Online Too Competitive These Days?

Is Legal Marketing Online Too Competitive These Days?

Understanding legal marketing in 2017 and 2018 is extremely important for any law firm that intends to make a splash, garner more clients, establish themselves as a thought leader and develop a continuous marketing arm of their firm.

Typically, the marketing that you engage in online for your law firm is tailored directly to your specific clientele. This can be an individual person, company or practice area that you wish to promote.

Read More