Proper Positioning for Law Firm Content: How Much to Talk About You and Your Firm?

Proper Positioning for Law Firm Content: How Much to Talk About You and Your Firm?

Every so often I come across a law firm blog that focuses almost exclusively on news relevant to the firm. While it’s a good idea to share updates about outstanding case results or a new award received by someone in the practice, focusing too much on you and your firm makes it difficult for clients to feel a connection with you.

Read More

How Much Should We Reference Case Outcomes on A Legal Blog?

How Much Should We Reference Case Outcomes on A Legal Blog?

Referencing case outcomes could seem like an easy and simple solution to sharing your firm’s expertise. However, you must be careful when it is sharing outcomes of particular cases on your blog as this could easily come under some of the violations of your state bar or even be considered advertising.

Read More

How to Align Law Firm Blog Content With Your Target Audience

How to Align Law Firm Blog Content With Your Target Audience

Here's a helpful tip for law firms that are thinking about jumping into the online marketing world using content strategy and content creation. Too many attorneys try to take on the process of content creation on their own and, well, they write like attorneys, which means that they are not meeting the reader where the reader is at the time that the reader is landing on the website.

Read More

What Constitutes Effective Legal Website Content?

What Constitutes Effective Legal Website Content?

Let’s talk about what constitutes effective website content for an attorney. There are different types of content that you might publish on your law firm's website. A landing page is more sales-oriented: we are trying to get the person to take some kind of direct action at the end of that page, like clicking on a chat box or booking a consultation with you.

Read More

Legal Copy Versus Legal SEO Content: What's the Difference?

Legal Copy Versus Legal SEO Content: What's the Difference?

So you're thinking about hiring a legal writer but you're not sure which direction you need to go or even what to title this job post.

You'll find legal researchers, writers, and other professional legal content strategists all over the internet but understanding which one should be hired for your firm is a matter of deciding your overall purpose.

Read More

Should You Hire a Law School Student to Write Your Firm's Blogs?

Should You Hire a Law School Student to Write Your Firm's Blogs?

Initially, it might seem like the easiest solution to outsource the writing of your law firm's blogs to a student in law school. After all, this student will have a natural interest in the law as well as experience learning the importance of case law being accurate when writing materials in the industry and the general understanding of the terms and key concepts within the law. However, before you hire a law school student to write your law firm's blogs and website content, be aware that there is another important component of online marketing that you should screen for when working with any legal copywriter.

Read More

Launching A Law Firm Blog: How to Do It the Right Way

Launching A Law Firm Blog: How to Do It the Right Way

So you already know your competition may have a leg up on you because they have been investing in the benefits of having a law firm blog for months or even years. Establishing a blog is not just a great way to reach your ideal audience, but it also sends a signal to Google about the kinds of services you offer directly to clients, meaning that people searching for you in your local area have a much higher chance of connecting with you based on how Google matches your website with their search query. But launching a law firm blog shouldn’t be done just for the sake of launching a blog to begin with.

Read More