How Can a Law Blog Help Your Law Firm?

How Can a Law Blog Help Your Law Firm?

Your law firm must stand out in an increasingly competitive landscape, especially if you are a criminal defense attorney or personal injury lawyer. Most of your competitors have probably already established websites and content marketing strategies, leveraging a blog.

Read More

Law Firms Can No Longer Afford to Ignore Content Marketing

Law Firms Can No Longer Afford to Ignore Content Marketing

Every so often, I come across an attorney managing a law firm who just isn’t comfortable with the concept of SEO. Perhaps they have even been burned in the past by hiring an SEO agency that didn't know what they were doing or simply outsource to cheap legal freelance writers who didn’t do the right research and didn’t realize that there are certain ethical guidelines that can’t be violated in a law firm's blog.

Read More

Legal Blogging Tips - Only One Call to Action Makes A Difference

Legal Blogging Tips - Only One Call to Action Makes A Difference

Every so often I have the opportunity to interact with a law firm client or a digital marketing agency that requires some assistance with content strategy as well as development of the actual content. I recently had the opportunity to work with a client who was struggling to make an impact with their emails.

Read More

Creating FAQs: The Resource Page Your Law Firm is Missing

Creating FAQs: The Resource Page Your Law Firm is Missing

Have you typed into Google recently and noticed that much of the content produces short quick little blurbs as an attempt to answer your primary questions? This is because one of the directions that Google is going in is to give people quick but detailed responses since not every person will be looking for a long form blog post as an answer to their question.

Read More

What Are the Top Reasons to Create Complementary Content on Your Law Firm Website?

What Are the Top Reasons to Create Complementary Content on Your Law Firm Website?

Have you ever done an analysis of some of the most popular materials on your website? This can be a great way to see what you're ranking for already and where you have the most opportunity to grow. When beginning to work with new law firms on their content strategy, I often take a look at how their site is already performing.

Read More

How One Law Firm Lost Over 5k Views Per Month by Ending Their Blog Posting

How One Law Firm Lost Over 5k Views Per Month by Ending Their Blog Posting

Although I have a track record of working with many clients over a long period of time, occasionally, someone will end their services and decide to bring in an inhouse copywriter. One of my clients made that decision last summer to work with a local copywriter under the belief that this person would be able to come into their office on a weekly basis and discuss content strategy.

Read More

Proper Positioning for Law Firm Content: How Much to Talk About You and Your Firm?

Proper Positioning for Law Firm Content: How Much to Talk About You and Your Firm?

Every so often I come across a law firm blog that focuses almost exclusively on news relevant to the firm. While it’s a good idea to share updates about outstanding case results or a new award received by someone in the practice, focusing too much on you and your firm makes it difficult for clients to feel a connection with you.

Read More

How Much Should We Reference Case Outcomes on A Legal Blog?

How Much Should We Reference Case Outcomes on A Legal Blog?

Referencing case outcomes could seem like an easy and simple solution to sharing your firm’s expertise. However, you must be careful when it is sharing outcomes of particular cases on your blog as this could easily come under some of the violations of your state bar or even be considered advertising.

Read More