Writing a piece of content for your law firm's website requires a lot of forethought and, hopefully, careful planning and consideration with the assistance of a content strategist. As a legal copywriter, I spend a lot of time thinking about choosing the titles for the blogs I write for my clients, as well as drafting these and including all the most important elements for connecting with the end reader and showcasing the firm's level of experience and expertise.Read More
There is no doubt that keywords are one of the most driving and important factors in developing a law firm content marketing strategy, but so many attorneys are using outdated and spammy methods that could actually get their website in trouble on Google. The thing is that for many years, people used unethical SEO tactics to list as many keywords as possible inside different websites.Read More
Here's a little tip for law firms out there. If you have amazing content posted on your site but the title of the blog isn't drawing in prospective readers, you're missing out on an amazing opportunity. If that’s the case, you are probably seeing this in your Google Analytics or hearing about it from your SEO team, referred to as a bounce rate.Read More
Let’s talk about what constitutes effective website content for an attorney. There are different types of content that you might publish on your law firm's website. A landing page is more sales-oriented: we are trying to get the person to take some kind of direct action at the end of that page, like clicking on a chat box or booking a consultation with you.Read More
So you're thinking about hiring a legal writer but you're not sure which direction you need to go or even what to title this job post.
You'll find legal researchers, writers, and other professional legal content strategists all over the internet but understanding which one should be hired for your firm is a matter of deciding your overall purpose.Read More
Every so often, I'll encounter an attorney who hasn’t thrown their hat into the ring for blogging services because they are concerned that it’s too competitive. The truth is that it certainly has become more competitive in recent years as more lawyers are recognizing the need for optimized on site content and regular updates in the form of a blog.Read More
Since I started working in search engine optimization for lawyers and law firms 7 years ago, things have shifted in the SEO marketplace. All tactics that once worked to rank a site quickly are no longer effective, since it can take a long time for a site to appear in regular search engine rankings.Read More
Are you curious about growing your search engine ranking for your law firm? There's no doubt that you've probably done a little bit of research on your own, or might have even stumbled across this concept when an SEO company reached out to you and informed you about the opportunities available to you.Read More
You may not have even been the one who discovered the duplicate content on your law firm's website, but you know the potential consequences. Duplicate content refers to pieces of content, either on your blog or your website that are directly copied and pasted from someone else's materials.
This is extremely detrimental to your law firm, because Google classifies duplicate content directly as plagiarism. You could have duplicate content on your website and not even be aware of it, but trust me, Google knows.
In addition to being flagged by the search engines, you also face problems associated with another website owning the original content. They may reach out to you with a cease and desist, and request that you take the information down.Read More